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How we can help you

Pay as you PR can help your small business or charity to punch above its weight with public relations, marketing and communications support.

We specialise in, but are not limited to:

PR and marketing starter package

Helping you to kickstart your PR and marketing. The starter package includes an in-depth consultation, an audit of all your communications, a bespoke strategy to meet your specific needs, and use of our exclusive content planner to help you carry out the strategy. Once the starter package is completed, you will have the tools to carry on working on your own PR and marketing, or we can continue working together as much or as little as you like.

 

Media relations, media training, crisis communications

Getting stories about your business or charity in front of the right journalists, across print, broadcast and digital. Engaging with bloggers and other well-known individuals to help promote your organisation. Making sure you have the skills and confidence to act as a spokesperson. Knowing what to do if you your reputation is threatened with a sudden problem. Every business and charity has a story to tell, and we can help you tell it.

Social media and digital marketing

Creating a joined-up plan for all your social media platforms, producing content, and knowing when to use advertising. Making sure your website is designed and maintained to attract more customers and supporters, getting them to act, and recognising when and why people are leaving your site. Using tools like videos, blogs and newsletters to increase your profile and gain more customers or supporters. Making sure all your marketing activity is helping to achieve your business or charity goals.

Charity campaigns

Supporting you to run a successful campaign from the planning stage right through the execution to evaluation. Help with setting the theme and goals of the campaign, deciding on the key messages and target audiences. Producing campaign materials and a PR and marketing plan, working with existing and potential partners and sponsors. Researching and writing case studies to support the campaign. Setting targets to measure successes and carrying out a full evaluation to help with future campaigns.

Surveys and opinion polls

Planning and commissioning research to help inform your work; gaining an insight into existing and potential customers and supporters, and their attitudes and behaviours. Analysing the data to find the most important information to share and presenting it in an easy-to-understand way. Linking the research to PR and marketing activities to help achieve wider business and charity goals. Ensuring that any data presented by your organisation is reliable and accurate.

Copywriting and proofreading

Whatever you need writing or checking, online or on paper, we can produce the words you need to reach the right people in the right way, and present your business or charity in the best possible light. Whether you want your website content rewriting, regular blog posts on your specialist topic, or help putting together your newsletter for supporters or customers, we provide straightforward, engaging and error-free copy.

Events management

Planning and hosting events to showcase your products and services, from big fundraising extravaganzas to product launches and small-scale business events. Working with venues and suppliers to put on an event you can be proud of within the budget you can afford. Whether you have a clear idea what event you want to run, or need to brainstorm options with us, we can help you through the whole process.